I Need A New Smile
A new, highly effective website
"There wasn’t much to our old website and we knew that we had to do more in order to appeal to new patients. IDM created a brand new website that had much more patient information and achieved our ultimate aim – we could now run competitions. They also do a great job with the behind the scenes work that is doing very well with getting us found by prospective customers on Google."
Background: Set up for one of the world’s leading dental manufacturers
I need a new smile is the UK’s home of cosmetic dental solutions, tooth restoration and dental information. The company requiring I need a new smile was set up many years ago as a single manufacture for ceramic teeth and has since evolved to become industry leading dental specialists.
Challenge: create an informative website with the facilities to run competitions
One of the main problems with the existing website was that there wasn’t enough patient information available. With limited content, visitors to the website were left feeling unsure of exactly what I need a new smile could offer them and therefore conversions were low. Further to this, the company needed to be able to run competitions from their website as this couldn’t be done on the main brand site. IDM therefore needed to incorporate this interactive facility into a brand new website.
Solution: a new bespoke website with regular competitions
IDM worked hard to create a brand new bespoke website that delivered all the information that patients could possibly need. As well as this, the company can now also run as many competitions as they like through the website for patients who dream about having a new smile.
Using the most effective key search terms, IDM also applied effective SEO and PPC techniques to increase their online conversions, drive higher volumes of traffic and ensure that the right people were coming to the website.
Results: happy patients and successful competitions
Since the launch of their new website, I need a new smile has a whole host of happy patients who can find any information they need online. They have also run a number of competitions that have successfully enhanced their brand exposure and goodwill.
What happened next?
In order to ensure that I need a new smile’s online enquiries continue to increase, we regularly monitor and make improvements to their SEO and PPC campaigns. We also continue to push their digital marketing strategy, including blog creation, to maintain their online success, drive enquiries and improve rankings in search engine results pages.
